This is the core service offered by Vital Impressions. The goal here is to creat a unique and truly representative cyber form of a Brand. A website through its content, copy, images and videos informs, educates and entertains its visitors. These facts are the focal point during the design and development stages.

With an influx of advanced handheld, PDA and smart phone devices in the market, more and more users access the internet on there mobile devices. A website design must be flexible and smart enough to understand the type of user that is accessing it and to accommodate the formatting limitations of the user’s device.

Although Iphone and Widows Mobile based devices conform to almost all the standards of the www and CSS, further tweaking is still necessary to ensure speedy load time, fluid navigation and script execution. Despite the popularity of these platforms, there are several other platforms that the hand held devices are built upon, using different browsers.

Some times the best solution is to create a dedicated mini site that is Smart Phone Optimized. Many major retailers and service oriented firm have created such site trying to focus on the nitch Iphone user market. MySpace, Wal-Mart, New York Times, CNN, Twitter to name a few.

The Brand logo plays a vital role when it comes to Brand Identification. This emblem supports the Brand Name and helps burn in the brand loyalty in the minds of its users and consumers. The same logo is printed on all publications media paper and web, promotional material, business cards, buildings and signs etc.

The process starts with an interview where the Brand or Company is dissected and its essence is discovered. This essence may be the Business Philosophy, Business Method or Edge, an Innovative Product or Service. Based on these discoveries, initial sketches and drawings are produced and Color palettes and themes are identified.

After the Logo Design phase we finalizes the process by creating an identity profile for the Brand or Company. Color palettes and themes are finalized, Fonts and Typefaces are identified, Logo and Font usage standards are specified, for Print and Web media. Essentially every thing that ensures a consistent Brand Imaging is packaged together.

This option is available for clients that are looking for a solution where the site content changes very often or if the site is dynamic in nature and user oriented, where content would be managed by administrative users with special privileges. Examples of dynamic content would be News Headlines, Periodic Promotions, RSS Feeds, User Accounts and Profiles, New product & Product Images etc.
With this option the user has the control over the content and updating and maintenance becomes very efficient and manageable.